Our client, a renowned US multinational manufacturer and marketer of home appliances (name under NDA), is a household name known for its commitment to innovation and customer satisfaction. With a rich history spanning decades, they have consistently delivered top-notch products, earning the trust of millions of households worldwide.
Head of Development
$ 100 000+
1 000+
Our client, a renowned US multinational manufacturer and marketer of home appliances (name under NDA), is a household name known for its commitment to innovation and customer satisfaction. With a rich history spanning decades, they have consistently delivered top-notch products, earning the trust of millions of households worldwide.
In the ever-evolving landscape of home appliances, our client faced several challenges that demanded innovative solutions. They recognized the need to enhance their customer experience, streamline backend operations, and elevate their online presence. Their primary challenges included: With legacy systems in place, the client struggled with maintaining their online presence effectively. The lack of agility and scalability hampered their ability to keep up with the dynamic market. The absence of a unified platform led to disjointed customer interactions. Homeowners found it difficult to manage their appliances seamlessly and access relevant support. Managing an extensive library of images, documents, and asset URLs across multiple channels proved to be a daunting task. The client required an efficient system to syndicate these assets effortlessly.
We designed and developed a Single Page Application (SPA) known as the 'Owner Center.' This intuitive portal empowers homeowners to manage their appliances effortlessly. It offers features such as registering products, scheduling maintenance, and accessing user manuals in a user-friendly environment. The SPA provides a seamless and responsive user interface built with React, ensuring homeowners can access critical information from any device.
Our team established a robust integration between Adobe Digital Asset Management (DAM) and Master Data Management (MDM) systems. This integration automated the syndication of images, documents, and asset URLs across various marketing channels. Marketing teams gained the ability to launch campaigns more quickly, thanks to the automated asset syndication.
To cater to the needs of their retail department, we developed a fully-featured experience that empowers the customer to create tailored solutions. This solution enables the customer to configure and present bundled appliance packages to retailers efficiently. It facilitates the creation of bespoke product bundles, pricing, and promotional strategies, providing the client with a competitive edge.
By providing homeowners with a user-friendly Owner Center and personalized support, our client improved customer satisfaction rates. The streamlined experience led to higher customer loyalty and brand advocacy.
The integration of Adobe DAM and MDM automated asset syndication, reducing manual effort and minimizing errors. This efficiency resulted in substantial cost savings and improved marketing agility.
With the retail solutions experience, our client can now tailor offerings to meet specific market demands, boosting sales and revenue. Data-driven insights also empower them to make informed decisions, enhancing their competitive position.